Collin Herr

PRODUCER / DIRECTOR / CREATIVE

The story told is so much more than a series of images and sounds...it is the final product built from countless hours put into understanding the message, style, desired impact, target audience, and a deep knowledge of what will captivate the viewer. The process begins with human connection. We all have a story...the trick to telling it well is building a genuine connection as this authenticity is always felt by the audience.

OPERATE WITH A SENSE OF WONDER. EXECUTE WITH A SENSE OF PURPOSE.

Telling the real stories of people performing exceptional work is what I enjoy most. Something that would be an impossible task to do well without building trust and understanding through a strong sense of curiosity.

CREATIVE PROCESS

IT'S ALL ABOUT AUTHENTICITY

DISCOVERY:
In-depth initial communication - What is the desired impact, style, and who is the audience? And of course, establish the delivery date & budget.

PREP & PLANNING:
The "How do we pull this off?" phase. Schedules, crewing up, writing, locations are determined, the on camera talent is prepped, etc. The major point of emphasis here is...build a plan that allows for flexibility. Often the most fun, genuine moments are not written ahead of time.

FILMING:
The fun part arrives! With a background in producing and videography I make the most out of each second. The time is taken for the best look possible to be achieved and then we roll! Interviews are genuine and conversational, the feeling on set is friendly and collaborative. The mantra is..."If it's boring to shoot, its boring to watch...Stay creative and flexible!"

PUTTING IT ALL TOGETHER:
The edit process is where the magic happens! We dive in with notes from the shoot and hold nothing sacred. The goal is always to create the most compelling story possible while also delivering the desired message. Build the human element, lean into the emotion, and make it visually captivating.

SOME OF THE FUN!